Minding The Store, A Fishs Eddy Memoir

We’re pleased to announce the release of “Minding the Store,” a Fishs Eddy memoir! Those familiar with the iconic New York City store and Aesthetic Movement wholesale partner, have come to love Fishs Eddy for their playful reimaginations of vintage dishware. Now, learn the story behind the store in this new, fully illustrated, graphic memoir. Available for purchase via Workman Publishing.

If you’re in the New York area, stop by the official book launch on October 29th at the Fishs Eddy storefront in Manhattan!

Minding the Store

Julie Gaines

FROM THE PUBLISHER
In this charming graphic memoir, the founder of the iconic housewares shop Fishs Eddy recounts the ups and downs—and ups again—of starting a family business, starting a family, and staying true to one’s path while trying to make it in the Big City.

REVIEWS
“I really enjoyed this book. In fact, I could go for a second helping!”
- Amy Sedaris  

“Anyone who has been to Fishs Eddy knows it’s a magical place and must have an incredible story. Here now is that story come to life. As you might expect the book is as eccentric, heartfelt, weird, and wonderful as a wander round the store—and as full of wondrous treasures.”     
- Alan Cumming

“A delightful, utterly hilarious (and also darn inspiring) treat to read that will appeal to anyone who’s wondering if they should take that first little step toward building something truly unique for themselves. You need to read this book; it will seriously make your day.”
- Ree Drummond

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Fishs Eddy owner, Julie Gaines, and Aesthetic Movement Founder in Entrepreneur